GET YOUR SHED TOGETHER
Our competitors think everyone wants to be a tool expert. But most people today are hopeless with tools—they’d be happy if they could just do basic home repairs.
<— public restroom stall placement
GET YOUR FIX
An interactive display in the Brooklyn Museum’s art collection. The night before the premiere, Ace Hardware is going to break (their own) art installations and leave tools nearby so visitors can try to repair them.
App Features
SHED SHOES
To get our audience excited about working with their hands, we turned to their feet. Ace x Nike create the workboot to encourage their target customer to just do it and get their shed together. They’re water-resistant, durable, and fitted with steel-toed boots.
Nail It - THE App
Scan the QR code on one of our outdoor posters or visit the app store to download the new app that gets you through any home-repair project without burning down the place.
Know the tool
Since Gen Z doesn’t always like talking to people in-store, the Nail It app lets users scan any tool to learn its function. Finally, we can all know once and for all what the hell a Plumb Bob is.
Use the tool
For use case instructions, the app redirects users to the new TikTok page, where employees become tool influencers, showing viewers how to use their new tools to make specific repairs.
Get help
For more hands-on help use the AceTime feature to video chat with a live professional who will ensure you get your fix just right.
Copy: JEREMY JONES
Art: MEG PLATT