GEAR UP, BUDDY.
People have become utterly clueless with tools, yet our competitors seem to think everyone wants to be an expert in the shed. Ace Hardware understands that most people just want to be a little less helpless and a little more cool.
Foot Gear
Ace x Nike create the most badass workboots known to humankind: a deconstructed version of Jordan 1s. They’re water-resistant, durable, fitted with a steel-toed boot, and they look badass.
Nail It App
Scan the QR code on one of our outdoor posters or visit the app store to download the new app that gets you through any home repair project without burning down the place.
App Features
Know the tool.
Since Gen Z doesn’t always like talking to people in-store, the Nail It app lets users scan any tool to learn its function. Finally, we can all know once and for all what the hell a Plumb Bob is.
Use the tool.
For use case instructions, the app redirects users to the new TikTok page, where employees become tool influencers, showing viewers how to use their new tools to make specific repairs.
Get help.
For more hands-on help use the AceTime feature to video chat with a live professional who will ensure you get your fix just right.
Modern Art Takeover
Ace is coming to the Gen Z art world via an exhibit in the Brooklyn Museum’s modern art collection with useful art installations that require skill and gear to create.
Copy: JEREMY JONES
Art: MEG PLATT