THERE ARE COOLER WAYS TO DIE
Nicotine is once again luring in our youth, this time rebranded with the sleek appearance of the vape. Kids vape to look cool, so we buried our warning in killer cool messaging.
SMOKE’S FATALITY
Mortal Kombat’s unique Fatality moves showcase some of the coolest ways to die. Introducing the first boring and self-inflicted Fatality: the character Smoke will now vape himself to death any time his opponents complete their Fatality move.
COOLER MONUMENTS
Truth Initiative builds memorial statues near popular designated smoking areas,
SEND YOUR VAPES TO HELL
This social campaign invites people to kill their vapes in the coolest ways possible. The best ones gain free entry to the event below.
Truth x Redbull PRESENT: THE DEATH GAMES
The newly sober Steve-O from Jackass is hosting a new traveling festival where the most badass stunt performers find the most badass ways to obliterate vapes across the country.
DEATH EXAMINERS
This new YouTube show features forensic pathologists as they investigate the coolest deaths across the country.
Copy & Art: JEREMY JONES
Copy: JESSE KRONENGOLD