ABSURDLY SIMPLE
Kit homes could help solve the housing crisis, but people think they’re too complicated to bother with. IKEA is bringing what it does best—simple assembly—to the table, with a new product line of absurdly simple kit homes.
The Home Remedy: Omöjlig
By launching this new product line from a trusted brand known for simple assembly, IKEA aims to restore America’s hope during this crisis.
1. Learn it
Kit homes are still foreign to many, so IKEA’s iconic instructions will be available online to show you how it works.
2. Customize it
The new interactive product page makes every home customizable, so you can edit simple templates or create one yourself.
3. Build it
Each purchase includes help from our pros, who will assemble your home for you.
“Commercial” Real Estate
The housing market deteriorated when homes became money-making investments. IKEA’s house of billboards is a simple reminder that homes are meant for living in, not cashing out of.
Copy: JEREMY JONES
Art: SEBASTIAN COLLAZOS