ABSURDLY SIMPLE

Kit homes could help solve the housing crisis if they didn’t seem so dang complicated. Leveraging is reputation for simple assembly, IKEA is changing public perception of the kit home by launching a new product line with an absurdly simple campaign.

The Home Remedy: Omöjlig

By launching this new product line from a trusted brand known for simple assembly, IKEA aims to restore America’s hope during this crisis.

1. Learn it

Kit homes are still foreign to many, so IKEA’s iconic instructions will be available online to show you how it works.

2. Customize it

The new interactive product page makes every home customizable, so you can edit simple templates or create one yourself.

3. Build it

Each purchase includes help from our pros, who will assemble your home for you.

“Commercial” Real Estate

The housing market deteriorated when homes became money-making investments. IKEA’s house of billboards is a simple reminder that homes are meant for living in, not cashing out of.

Copy: JEREMY JONES

Art: SEBASTIAN COLLAZOS