ABSURDLY SIMPLE

The housing crisis is hurting IKEA customers. A potential solution—the kit home—is being neglected due to its perceived complexity. IKEA is known for simple assembly, so let’s take matters into our own hands with a whole new product line.

The Home Remedy: Omöjlig

By launching this new product line from a trusted brand known for simple assembly, IKEA aims to restore America’s hope during this crisis.

1. Learn it

Kit homes are still foreign to many, so IKEA’s iconic instructions will be available online to show you how it works.

2. Customize it

Every home is customizable via the new interactive product launch page, so you can edit simple templates or create one yourself from scratch.

3. Build it

Each purchase includes help from our pros, who will assemble your home for you.

“Commercial” Real Estate

The housing market deteriorated when homes became money-making investments. IKEA’s house of billboards is a simple reminder: homes are meant for living in, not cashing out of.

Copy: JEREMY JONES

Art: SEBASTIAN COLLAZOS