THE BEAUTY’S IN THE TASTE
When better-looking candies stole the spotlight from the Tootsie Roll, we didn’t change its appearance. We changed the conversation, reminding consumers what really matters by owning its flaws like no other candy can.
Crocodile Tootsie
To bridge the gap between unbeautiful fashion and unbeautiful food, Tootsie and Crocs are joining forces to add new deliciously comfortable footwear to their line.
Hot on the Press
Tootsie Roll is hijacking the cover of People Magazine to subvert our attention from external beauty to what’s on the inside.
Unsightly Delights
This episode, hosted by Tootsie, will require world-renowned chefs to prepare decadent dishes using visually unappealing foods like brown bananas, prunes, and, of course, Tootsie Rolls.
Public Nudity
To publicly embrace its external flaws, Tootsie Roll is changing its packaging to be completely clear. We’ve got nothing to hide.
Copy: JEREMY JONES
Art: ALENA CUEBAS