THE BEAUTY’S IN THE TASTE

Whether they are or not, other candies are carefully manipulated to look tasty. Meanwhile, every last Tootsie Roll looks like it’s been stepped on. There’s a reason it doesn’t need to count on looks to thrive.

Unsightly Delights

This episode, hosted by Tootsie, will require world-renowned chefs to prepare decadent dishes using visually unappealing foods like brown bananas, prunes, and, of course, Tootsie Rolls.

Hot on the Press

Tootsie Roll is hijacking the cover of People Magazine to subvert our attention from external beauty to what’s on the inside.

Public Nudity

To publicly embrace its external flaws, Tootsie Roll is changing its packaging to be completely clear. We’ve got nothing to hide.

Crocodile Tootsie

Crocs sparked the counterculture fashion trend of finding beauty in ugly things, but the effect hasn’t quite made its way to food. To bridge the gap between unbeautiful fashion and unbeautiful food, Tootsie and Crocs are joining forces to add new deliciously comfortable footwear to their line.

Copy: JEREMY JONES

Art: ALENA CUEBAS